untitled-2 2.JPG
untitled-73.jpg
untitled-101 3 2.jpg
untitled-72.jpg

Folk and Kin

〰️

Folk and Kin 〰️

Hello

I’m Gemma, a creative lifestyle photographer and writer based in Cumbria, living by the sea with my husband, three children, and our little dog, Ned. I create thoughtful, natural photography that captures the stories of small independent brands, families, interiors and gardens, creative folk and weddings. My work is inspired by nature and the changing seasons, focusing on the quiet, moments that tell a story.

I have collaborated with many brands and small businesses over the years, helping to portray their story through honest, natural photography. I am greatly inspired by the coast and find deep connections and inspiration through my love of nature, slow living, and the arts. 

When I’m not behind the camera, I’m part of The Seasonal Creative, a collaborative project bringing slow living, nature-inspired life to the heart of the Lake District. I have created a seasonal photography workshop which covers mindful, creative practices and the importance of slowing down. I also work part-time for Cumbria Wildlife Trust and love being outdoors in my spare time, walking with my children and taking photographs of our seasonal travels. I love to read and enjoy creative writing, and I have recently published my photo journal, Capture The Quiet. 

As a conscious photographer,

I advocate for nature and the natural world. To ensure that my work positively impacts the environment, I have developed a sustainability policy, including using sustainable materials, reducing waste, minimising energy and water use, utilising digital and online formats to share my work, and limiting the need for printed materials. Additionally, I support and promote nature preservation initiatives by donating some of my profits to Cumbria Wildlife Trust. Through my photography, I am dedicated to creating beautiful images that positively impact the environment. 

I am based in the Lake District but travel all over the UK and beyond. 

untitled-110-2.jpg
untitled-88.jpg
untitled-540-2.jpg
untitled-689.jpg
untitled-387.jpg
untitled-827.jpg

FAQs

  • I specialise in lifestyle photography, focusing on brand storytelling, interiors and gardens, weddings and families. My work is inspired by nature, seasonal living, and capturing the quiet, moments that tell a story. Whether you’re planning a countryside wedding, need content for your brand, or want to document your creative process, I aim to create images that feel honest and authentic.

  • Yes! Whether you’re in the Lake District, Cornwall, or the Scottish Highlands, I love travelling to new locations to capture your story. Travel costs may apply, and I’ll always provide a clear breakdown before booking.

  • Not local? No problem. I offer remote photography services for brands, artists, and creatives who want beautifully styled, nature-inspired imagery but aren’t nearby. Simply send your products or pieces to me, and I’ll create thoughtful, atmospheric photographs that align with your vision—whether it’s for your website, social media, or print. With a focus on storytelling, natural textures, and seasonal details, I’ll craft images that bring your brand to life, wherever you are.

  • Professional brand photos help tell your story in a way that feels authentic and engaging. They give your audience a glimpse into who you are, what you do, and why it matters. Strong visuals create trust, make a lasting impression, and help your brand stand out in a crowded market.

  • It starts with a chat about your brand, your vision, and how you’d like to use your photos. From there, we’ll plan the shoot, covering location, styling, and the key shots needed to tell your story effectively.

  • Our website is often the first impression potential clients have of your business. Professional photos create an inviting, cohesive experience that guides visitors through your story, values, and offerings, making them more likely to connect with you.

  • I take a thoughtful, natural approach to brand photography, focusing on storytelling and capturing the style of your brand in an honest, authentic way. My style is inspired by nature and the changing seasons, creating images that feel warm, timeless, and deeply connected to your values.

  • I believe in a relaxed, collaborative process. Before the shoot, we’ll dive deep into your brand’s story, values, and goals to ensure your imagery feels intentional and personal.

  • Each session is tailored to your needs but typically includes a pre-shoot consultation, planning support, a mix of lifestyle and product shots, and a beautifully curated online gallery of edited images ready to use across your platforms.

  • Yes, my work is deeply inspired by nature, and I love weaving seasonal elements, textures, and light into brand photography. Whether you want an outdoor setting or natural tones that reflect your brand’s ethos, I’ll help bring your vision to life.

  • Yes, I offer packages for brands that need regular content updates. Whether it’s seasonal campaigns, product launches, or keeping your social media fresh, we can create a schedule that works for you.